Walrus Research

Reality Has A Way Of Eventually Getting Your Attention

Home

Weekend Programming

Audience 2010

Grow The Audience

The Big Trends

Core Values By Format

Localism And NPR News

Givers And Giving

Links To Research Sites

ARA

RRC

SRG

Arbitron

Local News Initiative

Recent Clients

Contact Us

NPR Weekend Programming


Weekends are critical for public radio.

The listening audience on Saturday midday is equivalent to prime morning hours Monday through Friday.

What is NPR's top program on the weekend?

Even as time has passed, and PPM ratings have been introduced in the large markets, Car Talk and Wait Wait continue to lead NPR's weekend listening. 



NPR's Top Weekend Programs - Spring 2011