Public Radio Audience Research
This site allows you to download public radio audience research reports by Walrus Research.
Most of the research we do is proprietary and confidential to clients. But all of the reports published on this site are open for circulation to anyone.
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The Latest Report . . .
Even as time has passed, and PPM ratings have been introduced in large markets, Car Talk and Wait Wait are still NPR's leading programs on the weekend.
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About Walrus Research
We design, conduct, analyze and interpret audience research – especially for radio.
We use the proper method for the research question. We design focus groups, perceptual surveys, program testing, recontact studies, or secondary analysis of Arbitron data as appropriate.
The reports on this site are published with permission of clients including the Corporation for Public Broadcasting and National Public Radio.
The president of Walrus Research is George Bailey, PhD.
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