This site allows you to download public radio audience research reports by Walrus Research.
Most of the research we do is proprietary and confidential to clients. But all of the reports published on this site are open for circulation to anyone.
About Walrus Research
We design, conduct, analyze and interpret audience research – especially for radio. The reports on this site are published with permission of clients including the Corporation for Public Broadcasting and National Public Radio.
The president of Walrus Research is George Bailey, PhD.